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Brand Positionning & Creative Strategy 
Photography: Lina Zangers / Set Design : Lise Dupont / Creative Direction: Alice Bucaille

Madewell in Hawaii - Summer Campaign 2021

Madewell in Hawaii - Summer Campaign 2021
Bompard - Fall 2024

Bompard - Fall 2024
Printemps - Valentine's Day Campaign 2023

Printemps - Valentine's Day Campaign 2023
Madewell - Fall 2021

Madewell - Fall 2021
Alex Mill Jeans Campaign 2024: The Ones You Need

Alex Mill Jeans Campaign 2024: The Ones You Need
Printemps - Jacket Bonanzas Campaign 2024

Printemps - Jacket Bonanzas Campaign 2024
J.Crew - February 2024

J.Crew - February 2024
Edita for Madewell - Fall 2021

Edita for Madewell - Fall 2021
Nothing New Magazine - Fall 2021

Nothing New Magazine - Fall 2021
Neiman Marcus - Fall 2022

Neiman Marcus - Fall 2022
Madewell x Club Pétanque - Summer 2017

Madewell x Club Pétanque - Summer 2017
Lauren Rubinski - Spring 2024

Lauren Rubinski - Spring 2024
Madewell - Fall Accessories 2021

Madewell - Fall Accessories 2021
Everyday Madewell campaign

Everyday Madewell campaign
Madewell Mens - Fall 2021

Madewell Mens - Fall 2021
Madewell in Mount Fuji - Fall Campaign 2019

Madewell in Mount Fuji - Fall Campaign 2019
Neiman Marcus - Fall 2022

Neiman Marcus - Fall 2022
Printemps - Fall 2023

Printemps - Fall 2023
MWL Launch 2021

MWL Launch 2021
Iman & Laura

Iman & Laura
Madewell - New Denim Fall 2021

Madewell - New Denim Fall 2021
Madewell in Tokyo - Fall 2019

Madewell in Tokyo - Fall 2019
Madewell Summer Stripes - 2020

Madewell Summer Stripes - 2020
BMX World Champion Mathias Dandois for Madewell - Spring 2019

BMX World Champion Mathias Dandois for Madewell - Spring 2019
Madewell - Curvy Denim Campaign Fall 2020

Madewell - Curvy Denim Campaign Fall 2020
Printemps - Spring 2023

Printemps - Spring 2023
Madewell in the Northfork - Fall 2020

Madewell in the Northfork - Fall 2020
Dree in Iceland

Dree in Iceland
Using Format